PANDORA Jewelry

The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweler to a world-leading international jewelry company, with sales in more than 70 countries.

It all started nearly 30 years ago. Back in 1982 a jeweler’s shop that would one day become PANDORA was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie.

In 1987, after several successful years as wholesalers, the retail activities were discontinued and the company moved to larger premises. Meanwhile, the first in-house designer joined the company and PANDORA began to focus on creating its own unique jewelry. In 1989, the company decided to start manufacturing its jewelry in Thailand.

PANDORA’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable. Like the story of PANDORA.

PANDORA MOMENTS

Your charms come together beautifully to tell your unique story.

PANDORA BRACELETS

You don't just wear a bracelet. You create yourself for the day. Stack, layer and combine our bracelet and bangle styles in sterling silver, 14K gold and leather for a truly unique look.

PANDORA ESSENCE COLLECTION

Express your true self in the expressive charms, bracelets and necklaces of the PANDORA ESSENCE COLLECTION.

PANDORA ROSE™

It's a blush of creativity. A unique blend of metals with a fresh hue that makes every day a shade more interesting. Just like you.

PANDORA DISNEY COLLECTION

Discover the PANDORA Disney jewelry collection. The quality and craftsmanship of PANDORA combines with the whimsy of Disney to make every day feel magical.

PANDORA STORIES

Personalize your style with necklaces, earrings, and rings that make a statement. Layer PANDORA’s stunning 14k gold, sterling silver and two-tone jewelry pieces to create a look that’s all your own.

PANDORA LOCKETS

Store your memories together inside the PANDORA floating locket pendants.

CRAFTSMANSHIP

Go behind the scenes to see how PANDORA's jewelry pieces are crafted using high quality materials and techniques dating back thousands of years.

PANDORA CARE AND WARRANTY

Learn about warranty coverage and how to best take care of your PANDORA product.

*Text modified from Pandora website.