Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.
Beading, pavé, bezel, and prong settings are some of the techniques used to enhance the sparkle and create exquisite refinement. Swarovski crystal settings come to life through their proprietary techniques such as Pointiage, which lend an ultra-precise quality to work done by hand. Their attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.
In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s.
For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical «Crystal Forest» interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland. Today, Karlie Kloss shines in a global advertising campaign as the modern woman embodying the spirit and essence of the Swarovski brand.